Can nostalgia marketing be effective for eCommerce stores?

Nostalgia stirs powerful emotions. Research by the Journal of Consumer Research (JCR) showed that consumers are more inclined towards businesses that ignite a nostalgic feeling.

The good news is that another report titled "Nostalgic marketing, perceived self-continuity, and consumer decisions" declared that the effects of nostalgic marketing held up across nearly all sectors. So, to conclude, nostalgia marketing is effective for eCommerce stores.