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What is the relationship between real-time bidding and ad exchange?

Asked 3 years ago

What is the relationship between real-time bidding and ad exchange?

Real-time biddingAd exchangeMarketing

Izaiah Moss

Friday, April 21, 2023

Real-time bidding (RTB) is a type of programmatic advertising that allows the buying and selling of ads in real-time.

While, ad exchange is an online marketplace where advertisers, publishers, and supply side platforms can bid on advertising inventory from publishers using real time bidding.

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