Which metrics should I track on a marketing dashboard?
Asked 4 years ago
Hi, I opened an e-commerce store using Shopify and I've mapped out a marketing campaign for myself that will be taking place on both Facebook and IG. I also decided to invest in a marketing dashboard that will allow me to easily track the progress and see where I need to improve my strategy. Which metrics have you found to be important? Thanks!
Abeeha Qasmi
Friday, October 07, 2022
I'd recommend tracking the following metrics as they have a direct impact on your store revenue:
- The sales conversion rate: sales made in a given period, divided by the total number of visitors.
- Average order value tells what customers are willing to spend on your products.
- Average order value per sale. It will give you an overall idea of how much customers are willing to spend per item purchased.
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