Conversions vs. Traffic: Which is more important?

How is the conversion rate of Google ads calculated?

Is there a formula to determine how much of the traffic generated from ads are converting?

4 Best Conversion Rate Metrics for E-Commerce Startups

Want to know if your e-commerce startup is performing well? Check out these conversion rate metrics and how to use them to measure your business' performance.

How to Use Facebook Conversions API for Your Shopify Store

Facebook Conversions API is a great way to track sales on your Shopify store. Here's how you can use it.

Using Instagram With Shopify to Boost Conversions: Benefits and Guide

Learn how to get Instagram followers and how to use Instagram to grow your business. Read our full breakdown here.

Setting up Google Ads Conversion Tracking for E-Commerce Stores

Google Ads has a very efficient conversion tracking system which allows you to track individual purchases and other types of conversions. Learn more here.

Ultimate Sales Funnel Metrics Guide for E-Commerce Sellers

Discover what a sales funnel is, its various stages, and which important metrics you must use to optimize your e-commerce business and boost your sales.

How do you calculate the change in conversion rate?

I need to see whether the conversion rate has increased or decreased. Is there a formula I can use it calculate the conversion rate?

How do you ensure a repeat purchase?

How do you drive repeat sales?

What happens if you copy a Facebook ad?

Some say that duplicating a Facebook ad will increase your conversion. Is this true?

What is the lookback window for in Google Analytics?

What role does the lookback window play?

How are default conversions credited in reports and channels?

How does Google Analytics determine which conversion goes where and where do the default conversions get credited?

How do I create a conversion ad campaign on Facebook?

Hi, I'm relatively new to social media marketing and have been learning a lot! I now want to build an ad campaign for conversions on Facebook, but I don't know where to begin. Any guidance would

What attribution model does Google analytics use?

What is assisted conversion value in Google ads?

How do they work, and where do I find assisted conversions in Google ads?

What does UTM stand for?

What is UTM, and how does it correlate with ad campaigns on social media?