What is the lookback window for in Google Analytics?
Asked 4 years ago
What role does the lookback window play?
Gareth Browne
Thursday, November 11, 2021
A lookback window describes how far back you can trace visitors to your page or site and track your users over a long period of time. By default, Google Analytics gives you a lookback window of 30 days, which means it will only take into consideration any visits made by users within 30 days before a conversion.
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