Best practices for offering discounts without devaluing my products or brand?
Asked 3 years ago
Hello. What are some tips for offering discounts without devaluing my overall brand? I've got a small store on Shopify currently with quite a niche market and customer base but a good reputation for quality products. I'd like to grow my customer base and was thinking of doing so with discounts but I don't want to cheapen my brand. Any ideas?
Albert Bowen
Wednesday, May 17, 2023
Constantly discounting your products isn't a sustainable long-term strategy to attract customers. There's a fine balance between offering deep discounts and giving the impression your products are cheap. I recommend offering smaller time-limited sales and then offering referral incentives to existing customers so that they can do the hard work for you.
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