Is real-time bidding (RTB) worth it?
Asked 3 years ago
Hi everyone. I'm trying to grow the reach for my online store and was thinking of going all in on RTB but I'm not quite sure if the return will be worth it. Has anyone tried this approach before?
Kole Kline
Friday, April 21, 2023
Yes, real-time bidding is worth it. It is a form of programmatic advertising like private marketplace or programmatic direct. It is better preferred since it allows for faster and more efficient buying for advertisers. It gives advertisers more control and it cuts down on wasted ad impressions since their ads are targeted to the right audience.
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