What are the advantages of monitoring micro conversions?

Do snap chat ads have a good conversion rate?

Hi, I've noticed that Snapchat's CPC is relatively high compared to some of the other social media platforms. Is it worth marketing on Snapchat?

Micro vs. Macro Conversions: Formula, Examples, & Use Cases

Learn how to use macro and micro goals to perfect your online store and optimize conversions.

Effective Cost Leadership Strategies (With Examples)

With foresight and planning, a business can implement cost leadership strategies to gain an advantage over other competitors within their industry.

Ultimate Sales Funnel Metrics Guide for E-Commerce Sellers

Discover what a sales funnel is, its various stages, and which important metrics you must use to optimize your e-commerce business and boost your sales.

5 KPIs Apple Tracks to Grow During a Recession

Apple managed to grow revenue despite a recession. We explore the 5 KPIs it uses to improve performance.

The Business Life Cycle: Maximizing Company Growth

The business life cycle describes the natural progression of business. Learn how to manage your business through each stage of the cycle.

How to Increase Your Shopify Conversion Rate

Learn how to increase your Shopify conversion rate with these simple yet effective tips.

The 4 Main E-commerce Business Models for Building a Successful Online Store

How do e-commerce businesses make money? This post will help you to understand the 4 main and most successful types of e-commerce business models.

4 Best Conversion Rate Metrics for E-Commerce Startups

Want to know if your e-commerce startup is performing well? Check out these conversion rate metrics and how to use them to measure your business' performance.

Using Instagram With Shopify to Boost Conversions: Benefits and Guide

Learn how to get Instagram followers and how to use Instagram to grow your business. Read our full breakdown here.

How to Use Facebook Conversions API for Your Shopify Store

Facebook Conversions API is a great way to track sales on your Shopify store. Here's how you can use it.

Where do I find the conversion rate on Google ads?

How and where do I see Google ad's metrics for the conversion time?

Thoughts on the Ridge wallet?

I've been thinking of rewarding some of my top performing employees with gifts for the end of the financial year. I'm hoping it will lead to improved morale and even greater business growth next

Google Analytics: What is an example of a conversion path?

I'm not sure I understand the purpose behind conversion paths on Google analytics?

Google Analytics: How do you analyze a conversion path?

What is a life cycle of a business?

How long is a business life cycle, and how would I get mine to carry on for a couple of decades like some well-established companies do?

How can I track macro conversions?

I want to improve user experience on my online store to get more sales, and as far as I know, monitoring macro conversions can help, but I have no idea how to do it. What types of analytic tools

What is a good funnel conversion rate?

What is considered to be a good conversion rate for a fairly new online store?

What does a net profit margin of 10% mean?

Hi guys. I found an example of a business with a net profit margin of 10%. Can you please remind me what the net part means again? I'm always getting it mixed up! Is it what is left after deduc

How do I know that my eCommerce store is holding enough cash?

The store brings money and everything seems fine so far but I want to know about some deeper analysis that could be done in order to understand the cash flow better because I was hoping for my co