What is a demand side platform (DSP)?
Asked 3 years ago
Hi guys, can someone please explain to me what a demand side platform is? I don't quite understand what it is or how it can be implemented.
Declan Warner
Thursday, April 20, 2023
A Demand Side Platform (DSP) is a powerful marketing automation software that helps advertisers buy high-quality ads through automation. The advertiser sets up the targeting and campaign budget on the software"s dashboard, then scours through all the mobile and publishers' sites that fit the advertiser's criteria and makes a bid.
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