What is the best way to calculate ROI for Facebook ads?

Pinterest Ads vs. Facebook Ads: ROI in 2023 (for Online Sellers)

Find out how Pinterest compares to Facebook—advantages and disadvantages—plus a handy metrics comparison for online sellers to pick the right platform for them.

ROAS vs. ROI: Differences, Use Cases, and Examples

ROAS and ROI are two metrics used to determine if a company’s investments are paying off. Here’s how they differ.

What is the formula to calculate ROAS?

Hey guys, I'm looking for an easy formula I can follow. Does anyone here have one?

How do I track traffic on Facebook pixels?

Customer Acquisition Cost in E-Commerce: How to Find Yours

What is the customer acquisition cost (CAC)? Learn the answer here, as well as how to determine the CAC for your business.

Best Profit Calculator Apps for Shopify

Profit calculator apps are an essential tool for making informed decisions about your Shopify store. Check out the best profit calculator apps for Shopify here.

Net, Gross, & Operating Profit Margins: What Is High?

Understand the differences between net, gross, and operating profit margins and how it will help you determine which metric is best for your business.

The Ultimate Guide to Effective E-Commerce Ads

The BeProfit Blog has now created the ultimate guide for the most effective ecommerce ads. Learn everything you need in one place!

How to Add Facebook Pixel to Shopify

Do you wish to add Facebook Pixel to your Shopify store? Learn how to add Facebook Pixel to Shopify in this simple step-by-step guide.

Using Amazon ROI to Maximize Profit Margins

Learn how to use Amazon ROI to maximize profit margins and grow your business.

Email Marketing Best Practices—How to Improve Your ROI

Learn how to improve your return on investment with the best email marketing tips and tricks.

What’s the Average ROAS for E-Commerce? By Platform and Industry

Want to know how to calculate ROAS? We'll give you the best information about the average ROAS on different platforms and how to use it to drive sales.

Why do existing customers become more profitable over time?

Is it because it is easier to sell to existing customers that they are more valuable to the business?

How do you calculate the gross profit margin percentage?

When I first started my small business, there was no major need for looking at metrics and using that data for decision-making. However, now that my business is starting to grow, I think it is mo

ROAS: Is it worth targeting young women on TikTok?

Hi! Being a woman myself, I have a female-focused business selling products dedicated to millennial women. I have been looking to advertise my business on a platform with easier reception by wome

What is a traffic campaign in advertising?

How do you run a traffic campaign?

Will segmenting the target audience on TikTok improve ad performance?

My Shopify store has taken a slump, and I am struggling to make consistent profits. I have been adverting on Facebook ads, and it seems like the ad targeting feature hasn't worked perfectly for m

Is it profitable to offer free shipping for certain items or orders over a certain amount?

I sell furniture online, at what price point should I start to offer free shipping on purchases? Does anyone have metrics or data behind this?

How much does it cost to run retargeting ads on Facebook?

How much can I expect to be spending to run a remarketing strategy on Facebook?

What metrics should I track for Facebook ads?

What metrics do you need to check for you to know if the FB ads are good or bad?