What is the best way to calculate ROI for Facebook ads?

ROAS vs. ROI: Differences, Use Cases, and Examples

ROAS and ROI are two metrics used to determine if a company’s investments are paying off. Here’s how they differ.

Pinterest Ads vs. Facebook Ads: ROI in 2023 (for Online Sellers)

Find out how Pinterest compares to Facebook—advantages and disadvantages—plus a handy metrics comparison for online sellers to pick the right platform for them.

How do I create a conversion ad campaign on Facebook?

Hi, I'm relatively new to social media marketing and have been learning a lot! I now want to build an ad campaign for conversions on Facebook, but I don't know where to begin. Any guidance would

How do I track traffic on Facebook pixels?

Using Facebook’s Dynamic Ads for Your WooCommerce Store

Want to boost your WooCommerce sales? Learn how to use Facebook Dynamic Ads to drive traffic and sales to your WooCommerce store.

4 Ways to Increase Your Marketing ROI With Dynamic Pricing

Want to increase your marketing ROI? Looking for high click-through sales and a high conversion rate? You are in the right place.

Email Marketing Best Practices—How to Improve Your ROI

Learn how to improve your return on investment with the best email marketing tips and tricks.

What’s the Average ROAS for E-Commerce? By Platform and Industry

Want to know how to calculate ROAS? We'll give you the best information about the average ROAS on different platforms and how to use it to drive sales.

Customer Acquisition Cost in E-Commerce: How to Find Yours

What is the customer acquisition cost (CAC)? Learn the answer here, as well as how to determine the CAC for your business.

Net, Gross, & Operating Profit Margins: What Is High?

Understand the differences between net, gross, and operating profit margins and how it will help you determine which metric is best for your business.

The Ultimate Guide to Effective E-Commerce Ads

The BeProfit Blog has now created the ultimate guide for the most effective ecommerce ads. Learn everything you need in one place!

Best Profit Calculator Apps for Shopify

Profit calculator apps are an essential tool for making informed decisions about your Shopify store. Check out the best profit calculator apps for Shopify here.

How do I calculate CPM on Facebook?

Is it possible to calculate the CPM or will I find the information on Facebook somewhere?

How do I find and track the ROI for Google ads?

Can I find the ROI in Google Analytics or do I have to calculate it? If I have to calculate it, can someone please share the formula for ROI with me?

Is the cost of Snapchat ads worth it?

Why does running Snapchat ads seem so expensive? Does anyone here use Snapchat and find it to have suitable ROI to cover the marketing expense?

How do you calculate the breakeven point in Excel?

I want to plot the BEP in excel. What is the formula for calculating it?

How is COGS calculated?

Can someone please give me the formula for calculating the cost of goods sold along with an example? Thanks!

Is Facebook pixel really going to be eliminated?

If so, when are they doing away with the tool?

What expenses are included in COGS?

How do I know which expenses are and are not included in the COGS calculation?

ROAS: Is it worth targeting young women on TikTok?

Hi! Being a woman myself, I have a female-focused business selling products dedicated to millennial women. I have been looking to advertise my business on a platform with easier reception by wome