What is a good return on ad spend (ROAS) for Facebook ads?

A good return on ad spend depends on various factors such as your target audience and marketing campaign etc. However, it is considered reasonable to get 3x to 4x ROAS for Facebook ads — Meaning that you have a return profit of 3 to 4 dollars on every dollar spent on advertising. If your results are less than this average ratio, your ads are not performing well, and you need to change your strategy.