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Profit Analytics Blog

Read expert articles with insights about e-commerce profitability from analyzing thousands of e-commerce businesses' data.
AllProfit OptimizationProfit CalculationBusiness Metrics
1. Contribution Profit & Expenses Breakdown (P&L) Understand your profit (after deducting all variables expenses and marketing costs), and cost distribution for each store and sale

March 13, 2024

the top 10 multi - shop & geos metrics to monitor in 2021 preview image
Woman using her laptop in flower shop
Marketing

June 8, 2022

What Is Social Commerce and How Can It Drive Shopify Sales?Social commerce is the use of social media platforms to facilitate or enhance online transactions and boost e-commerce profit margins. Social media can include anything from discussion forums and revi
Woman at a desk using a calculator and laptop
Marketing

June 2, 2022

Using Facebook’s Dynamic Ads for Your WooCommerce StoreDynamic ads are a type of advertisement that can be customized to show specific products or services to users based on their interests and past behaviors on Facebook. They’re created with the help of
Word 'fees' being spelt out on 4 wooden blocks on a blue background
Business

May 31, 2022

A Breakdown of WooCommerce FeesWooCommerce is a popular e-commerce platform that allows users to sell products and services online. The platform offers users a wide range of features and options, including fees for different featur
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Business

May 23, 2022

Shopify vs. Amazon: Which Is Best for Your E-Commerce Store?Before we start looking at the differences between Shopify and Amazon, let's first look at the similarities. Both are well-known, highly successful e-commerce sales platforms that can be used to promo
A young woman writing on a packaged product she is shipping to a customer while smiling
Marketing

May 17, 2022

How to Promote Your Amazon Products for Better SalesAmazon is easily one of the most valuable marketplaces globally, capable of generating incredible sales for today’s business leaders. In January 2022 alone, the site boasted more than 2.7 billion visi
A trolley with plus symbols drawn onto four wooden blocks
Business

May 5, 2022

Setting up Google Ads Conversion Tracking for E-Commerce StoresGoogle Ads e-commerce tracking, once referred to as Google AdWords, is a feature that allows users to measure the success of e-commerce ads. With this feature, users can see how much revenue their ads
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Business management

April 29, 2022

How and Why You Should Use Facebook’s Campaign Budget OptimizationFacebook offers several ways for businesses to optimize their campaigns and reach their target audience. By understanding how Facebook works and what factors influence campaign performance, businesses
A businessman holding his cellphone with a graph showing an increase in value
Profit optimization

April 27, 2022

How to Use Snapchat Ads to Boost Your E-Commerce StoreDid you know that nearly 75% of Gen Z and millennials use Snapchat for at least 30 minutes every single day? With statistics like that, it goes without saying that, if you are looking for an effective
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Business

March 25, 2022

Best E-Commerce Courses to Check Out in 2022In the early days of the internet, e-commerce was a new and untested concept. Today, it is a thriving industry that is constantly evolving. What Does an E-Commerce Course Entail? An e-commerce course